SEO Ladies follow a methodology called Inbound Marketing. Inbound Marketing is the secret recipe that will make your content and your products interesting, useful and have your clients asking for more. To achieve it we have to go through four stages.
Make a Plan
The first step will focus on campaign research, strategy, planning, and onsite optimization. Seo Ladies will consult with the brand to get a complete understanding of the business; its products or services, target, any prior or current strategies, vision and objectives. We will also take on a full analysis of the issues encircling the website and the business’s key marketing objectives.
SEO is a precise science. This means that we can look at your website and work out why it ranks higher – or lower – compared to another site targeting similar keywords in the search engines. SEO Ladies will research your competition, identify who currently occupies your target search landscape, and work out what they have done to get there.
It is critical to understand from the very beginning how the target consumer is searching for the client’s products or services online. This means understanding all the buyer’s journey.
We will perform a complete website audit to identify problems and pursue areas for improvement. Some of them might be:
SEO ladies will use the data gained through the research, as well as statistics including traffic volume, search plan and relevancy to formulate a list of keywords that we will use to monitor campaign progress of your brand campaign KPIs.
Information design and user experience review
SEO Ladies will review the website’s information structure, conversion rates, and explore possible improvements by utilizing graphic design and website development capabilities.
On page Optimization
Based on the outcome of all the information, SEO Ladies will be in a position to plan and implement onsite optimization. This includes in general (but it should be personalized):
- Implementation of new design information
- Metadata optimization
- Internal text optimization
- Alt tag optimization and, seldom, NoScript optimization
- Checking, implementing or removing, canonical tags
- Implementation of robots.txt
- Implementation of 301 redirects
- Correction of 404 errors
- Sitemap optimization
- Revision of faulty front-end code
- Correction of other front-end errors marked up in Search Consoles such as smartphone compatibility issues or slow loading times
- Creation and uploading of any additional SEO-specific system if you feel that it is necessary
SEO ladies will remove any second/copy content from the site.
We are copywriters. So, we can help you create fantastic content for your website or your blog. Why bother? Because that will engage your clients and attract sales or increase your website visits by social shares.
External backlink analysis
SEO Ladies will analyze the client’s backlink portfolio with the specific purpose of identifying link spam. Link spam will be either removed or disavowed. Google now ignores some link spam, merely taking away any ranking factors that it might have offered without necessarily penalizing it.
Internal link analysis
We will engage a review of the website’s internal linking structure, to ensure that link juice is distributed to the priority pages and to limit the total of link juice ditched off by low priority pages.
Google business to your brand
If you consider necessary, we will assist with the client’s Google+/Google My Business profile listing, ensuring that it is optimized and up-to-date.
After all the plan step and information SEO ladies will focus the campaign on expanding, among other things, the site’s topic and domain authority. We do this through a mix of link building/online PR, content creation, implementation of structured data, and social media management.
Excellent link building is a niche form of online PR and is an essential SEO strategy. Link building is a strategy that most of the time is confused, and we bring the right focus to your business.
Content creation will deliver meaningful, exciting and engaging informational content to your website on an ongoing basis.
SEO ladies may recommend a small social campaign to support your search marketing strategies directly.
SEO ladies will implement structured data and schema markup throughout the website. This data will range from: review to SEO local business and service schema to ordered lists, same-as schema, product schema, breadcrumb schema and more, as applicable. This will give you the best possible possibility of appearing in rich answers.
A website’s often produced content that completes internally with other content. We will undertake a complete study of the website’s content structured, recommending content review to increase the topic authority of key areas of the site.
Ongoing analytical review
SEO ladies will closely monitor your site’s performance. Our granular approach to data gives us to detect subtle changes in searcher behavior on your website, providing us to adopt the campaign as necessary.
In line with our analytical review, SEO ladies will use all forms of event following and user-flow supervising to enhance a website’s ability to convert visitors into leads to be customers. We purpose to attract, funnel and convert customers at different stages throughout the buyer’s journey.
Finally, you begin a customer relationship. We will help you to assume that your goal will be to make that customers being your brand promotes.
If you are interested in finding out more about our digital marketing services, then please do not hesitate to get in touch. Or if you would like to talk to us about your brand experience, we’ve plenty to share. Anything it is that you are looking for if it’s search marketing related then let us know. We would love to hear from you!.